Client: Fred & Freds

Slow Brew was the first product I designed for Fred. Tea infusers have historically sold well for Fred, so it seemed obvious to expand the collection, and incorporate the popular motif of a sloth with a name that encompasses both the product and it's function. Slow Brew quickly became a top selling item, and eventually became the second top selling item in the line.

In late 2017, I assisted in developing Fred and Friends new design standard for packaging. Slow Brew had the redesign applied to its package in 2018.

• Packaging
• Product design
• Copy writing